Red vs Film vs HD Debate
The following is a post/rant concerning the RED vs Film vs HD debate.
We must not forget the viewing public and not our own super sensitive eyes. I'm sure everyone sees the debacle that is anamorphic stretching on most HDTV's these days in one form or another from one media to another. Sooo many people watch uprezzed and fit to filled 4:3 SD on big 16:9 plasma HD monitors and don't even realize that most of the people on this board would absolutely cringe at the thought of their work being played that way. This is not even to reference the huge amount of MPEG2 artifacting that goes on rampantly defacing everything - even the super bowl - did anyone notice the i framing and macro blocking on the wide shots of the stadium with all the fine detail of the crowd moving ever so slightly. Anyway, the point is that I notice and you notice, but Joe Plasma probably doesn't. I'm not saying we have to cater to him, I'm just saying when it comes down to it. Joe Plasma is gonna have a battle in his brain that says the following:
I'm watching a movie and I don't know any of the actors and I don't know much about it. Should I care about this movie and give it my respect?
Does it look like a movie that was made in the last 3-5 years? Does it have that feeling that a movie should? In the simplest terms, is it way too bright or dark, way to blurry or way to completely in focus (Depth of field wise, but he doesn't know what that means). In the end I believe there is a simple check mark that Joe is saying.
Does it look like a movie? yes or no. that's it.
If it does, then 8 bit, 10 bit, floating point, 1080p, 2k, 3k, 4k, aliasing, DI, CMOS, CCD, FILM, uncompressed, uncompressed RAW 27, 36, 1/3, 2/3, super 35 sized, Cineon DPX TIFF etc... Doesn't matter. It all fits into our equation of the ultimate equation my stuff = looks like a movie
I really think for 95% of our audience that's all that matters.
In this case the RED one brings all of the advantages together to make something that looks like a movie but is digitally stored, inexpensive, immediate, updatable, modular, raw and many other great things.
We must not forget the viewing public and not our own super sensitive eyes. I'm sure everyone sees the debacle that is anamorphic stretching on most HDTV's these days in one form or another from one media to another. Sooo many people watch uprezzed and fit to filled 4:3 SD on big 16:9 plasma HD monitors and don't even realize that most of the people on this board would absolutely cringe at the thought of their work being played that way. This is not even to reference the huge amount of MPEG2 artifacting that goes on rampantly defacing everything - even the super bowl - did anyone notice the i framing and macro blocking on the wide shots of the stadium with all the fine detail of the crowd moving ever so slightly. Anyway, the point is that I notice and you notice, but Joe Plasma probably doesn't. I'm not saying we have to cater to him, I'm just saying when it comes down to it. Joe Plasma is gonna have a battle in his brain that says the following:
I'm watching a movie and I don't know any of the actors and I don't know much about it. Should I care about this movie and give it my respect?
Does it look like a movie that was made in the last 3-5 years? Does it have that feeling that a movie should? In the simplest terms, is it way too bright or dark, way to blurry or way to completely in focus (Depth of field wise, but he doesn't know what that means). In the end I believe there is a simple check mark that Joe is saying.
Does it look like a movie? yes or no. that's it.
If it does, then 8 bit, 10 bit, floating point, 1080p, 2k, 3k, 4k, aliasing, DI, CMOS, CCD, FILM, uncompressed, uncompressed RAW 27, 36, 1/3, 2/3, super 35 sized, Cineon DPX TIFF etc... Doesn't matter. It all fits into our equation of the ultimate equation my stuff = looks like a movie
I really think for 95% of our audience that's all that matters.
In this case the RED one brings all of the advantages together to make something that looks like a movie but is digitally stored, inexpensive, immediate, updatable, modular, raw and many other great things.
